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Enhancement and Program Planning

Alumni are among the most important constituencies of an institution of higher education, yet few institutions build a cultivation strategy that takes into account the special characteristics of its alumni market segment. No institution can afford to overlook its alumni base of support. Yet neither can it assume passively that its alumni support base will automatically grow as more and more classes graduate.

The degree to which alumni are willing to provide financial support for an educational institution is one way that foundations and corporations are now measuring the value of the education that an institution provides. We can show you how to plan and implement a program to enhance your alumni support program. Aspects of such a strategy that you may wish to discuss with us include:

  • Organizing and staffing an alumni organization
  • Membership expansion of your existing alumni organization
  • Alumni Board development and training
  • Enhancing the alumni/Board of Trustees relationship
  • Alumni communications and publications
  • Alumni participation in a capital campaign
  • Alumni programming/participation strategies
  • Organizing and running an alumni phonathon
  • Cultivating major gifts from wealthy alumni.